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BUSINESS BUZZ: Rogers Jewelers continues to thrive in Big Rapids – The Pioneer


This article is part of Business Buzz, a series designed to feature small businesses that make a big impact on the community. Participants featured will include the locally-owned businesses that make up the fabric of Big Rapids and the surrounding area.

BIG RAPIDS — When it comes to jewelry, there are few names in and around Mecosta County that can match the quality and care found at Rogers Jewelers.

Since opening for business in 1948, the folks at Rogers have made it their mission to ensure that every customer is a satisfied one by the time they leave the store.

In a field that requires a great deal of knowledge and trust, current owners John and Susan Miedema pride themselves in carrying on the Rogers legacy.

Miedema began working for the Rogers family back in 1987 and spent the next two decades learning and fine-tuning his craft.

“I started here in high school as a helper, doing odds and ends — it was when they were moving into this location, so I helped move a lot of the stuff,” Miedema said.

After the many hours of hard work and dedication, he decided to take a leap of faith when an opportunity arose.

That opportunity came in 2007, when the store went up for sale by the daughter of its original owner.

“I liked it, liked the business, and just kind of stuck with it and ended up buying the store,” Miedema said. “I’m kind of like the third owner.”

The current location of Rogers Jewelers on South Michigan Avenue in downtown Big Rapids is the third one in its storied history.

“We’ve progressively moved into larger buildings over the years,” Miedema said.

Over the years, the Miedemas said they have come to appreciate the continued support they have gotten from the community over the years.

“I look at it as: we’re problem-solvers,” Miedema said. “People come (to) see me and either need something fixed, or an opinion on it, or they’re looking for a wedding or anniversary present. We’re here to help them out.”

With a customer base spanning multiple generations, the Miedemas said they are always happy to help with whatever an individual might need.

Whatever the occasion might be, Miedema said their loyal customers always seem to make it back to Rogers from time-to-time.

“We’re thankful for all of our loyal customers,” Miedema said. “We know it’s a luxury business; people don’t need jewelry to survive, so we’re very thankful.”


114 S. Michigan Ave, Big Rapids




Monday to Friday: 10 a.m. to 5 p.m.

Closed on Saturday and Sunday.

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