It can be easy to deride growers for not adopting technology faster than they are, writes Kevin Freiberg at PrecisionAg. From robotics to sensors to variable-rate application of crop inputs and on and on, the wonders of today’s technology for agriculture positively abound. So why can’t farmers just SEE the inherent value of all this technology to their operations?
Consider the view from their boots. It’s not just about your cool new solution. It’s about how your solution fits into a bigger picture – a “system of systems.”
Among the greatest value you as an advisor can offer your grower customers is helping them navigate that messy middle between the start of a new technological journey and the beginning of a payback.
This happened to be the theme of this year’s PrecisionAg VISION Conference in Seattle, WA, where I was privileged to be the keynote presenter for the second consecutive year. This year there was much talk of how technologies are becoming more compatible with one another to create a more technologically seamless experience for growers. But growers still are asking questions like:
- What systems are relevant to my operation?
- How do I leverage predictive analytics?
- How do I turn data into insight that’s actionable?
- How will precision ag change my operation? My labor needs?
- I’m drinking from a fire hose – how do I meter all this data and technology so that I don’t drown?
These are technical questions, but underneath it all is a human question: Am I ready to change?
Four Important Ways YOU Can Be the Grower’s Sherpa to Ag Technology
PrecisionAg® is the hub brand of Meister Media Worldwide’s Global Precision Initiative, whose mission is to foster and advance the use of precision agriculture and digital farming technologies around the world. See all author stories here.