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Hatch Detroit contest celebrates newest small business entrepreneur – CBS News

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(CBS DETROIT) – After four months a local contest came to an end Wednesday. The big prize is $100 thousand dollars! TechTown in Detroit completed its annual Hatch Detroit.

The goal is to help entrepreneurs open a brick-and-mortar store in Detroit, Hamtramck, or Highland Park. 

The four-month contest, which kicked off in early January, includes two rounds of public voting – Top 10 and Top 4 – allowing the community to vote for their favorite business to win the $100,000 grand prize from Comerica Bank, as well as a package of accounting, legal, IT and public relations support from TechTown and their partners.

In a shark tank style approach on the final night, entrepreneurs were questioned on their business’s viability, hardships they’ve faced and successes they’ve seen by other local business owners and community leaders.

Out of 150 applicants, it all came down to four. Each business offers a different service to the community from food to entertainment.

“Honestly, they are all winner in our book not only because we are supporting them because they’re here, but they’ve made it out of 150 applicants to get to this stage in this process, and they have some amazing pitches,” Christianne Malone, Chief Program Officer, TechTown Detroit added.

Ultimately, Bouncing Around The Motor City won the grand prize! The owner, Cathryn Coleman is a balloon artist, the business specializes in party and event rentals. Hatch Detroit so far, has helped 50 alumni open businesses.

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